English Vinglish Hit or Flop: Hit is it

Is English Vinglish Hit or Flop? Hit is it? English Vinglish marks Sridevi’s return to the silver screen after 14 long years. She is a
shade older and a fainter image of her chirpy self but this is what is her character ‘Shashi’ requires her to be. She is playing a middle aged woman made to feel bad about her inability to speak in English. Character is modelled on director Gauri Shinde’s mother.

Film got critical acclaim and standing ovation at Toronto Film Festival in 2011.Film has generated quite some buzz with its marketing effort.Eros International has already bought the film for Rs.20 Crores.Lets see if it is hit or flop.Film has a total budget of Rs.16 Crores which includes print and advertising.This is going to be another heroine-oriented film this year with Heroine which released recently and now Aiyya and Bhoot Returns releasing soon.



Monica Verma

Author is a media graduate and holds a Masters degree in International Relations from South Asian University (SAARC), New Delhi. Monica is on Google Plus. You can also follow her on Twitter- @trulymonica

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