India has a lot of issues; shows like Aamir’s Satyamev Jayate just make it bad. A touched up Aamir listening to issues narrated in well-scripted tone by carefully picked up people is not what you call ‘doing something’ for the society.

Female feticide, Child abuse, malpractices in medical profession, all the issues are real problems affecting significant sections of the society but it is government’s job to deal with them. NGOs pitch in for help too but a Bollywood star charging Rs.3 Crores per episode should be/can be taken too seriously? I agree there is a lot we can do to make the world a better place but watching Satyamev Jayate and reading up on its ‘impact’ only to forget it all when the show and its publicity is over is not how the society can improve.

This article is not for those people who were unaware about all these issues till now and Satyamev Jayate helped in making them aware but this piece is surely for those people who think Aamir is a superman really bothered about problems of the country and shows like Satyamev Jayate can help the world.

#1 To begin with the show is a well-orchestrated attempt. It is not just a show; makers of the show have tried their best to make it look like a movement, a revolution! Such shows have always been there on India’s state owned media-DD National has Meri Baat and DD News periodically takes up issues of importance. Sad part is, unlike SJ, they can’t afford the publicity. They can’t air spots on radio, ad films on you tube, stories in print media exulting people to watch it. Look at the outdoor publicity, SJ has managed. It takes money to put Aamir on a life-size hoarding in every important corner of big cities! Such PR is justified if the aim is a benign one to get as many people aware of the issues but this PR gets serious when a national newspaper publishes a one-sided piece hailing Aamir in every other sentence for getting the Protection of Children Against Sexual Offences Bill passed! In reality this bill was framed in 2010 itself and was first tabled in Rajya Sabha in 2011 when it was referred to a standing committee of the parliament. After the regular proceedings bill was finally passed. Only the timing of the ‘second episode’ of the show coincided with the bill but what else except a proper PR plan in place can ensure a headline like, “Lok Sabha passes child protection bill courtesy Aamir”, in a national newspaper? What more the ‘news report ’ ends with a “More power to Aamir! Jai Hind, Satyamev Jayate!” Why don’t we make Aamir our PM next!

Also show has been branded as something equivalent to a state-sponsored social service advertisement complete with Ashok Chakra but is not that going way too far as it is part of our national emblem and SJ is a private affair! If it fails it would jeopardize country’s image, it is not just good for us but it is also bad for India!

#2 While some Filmstars/celebrities can be rude enough to shock you with their motives, a la Anurag Kashyap who quipped ‘he is not an NGO’ when asked why did he make Gangs of Wasseypur but there are some like Aamir who can very well hide their ulterior commercial motives behind that seriously concerned look.

If we look at his career till now, in the beginning he sold due to his chocolaty boy looks-Jo Jeeta Wahi Sikender, Dil, Hum hai rahi pyar ke! Later as he aged he did some action-Ghulam and in his desperation compromised on quality cinema with a horrible ‘Mela’ and a ‘Raja Hindustani’, which thanks to its masala quotient was a hit. His obsession with the society and kids is relatively recent. It began with Taare Zameen Par when the ‘perfectionist’ realized that social issues work if an A lister talks about them in connivance with media. So off to a bright start, he did a 3 Idiots to say what we everyday talk about-uselessness of MBAs and Engineering degrees. Satyamev Jayate is an over the top effort to sell everything associated by hiding behind the veil of social service.

#3 Do you really need to listen to those well-composed songs with Aamir in tears to feel concerned about a social problem and at the end of the day deal with it? No! Do you need a caller tune of the same? No again but you are told again and again to download one. Why? How will the sponsors make money? Why do we need sponsors at all if the show and the people behind it are so great? Cannot Star Plus give airtime for free? Can’t Aamir do it for free? Why the fancy set with fancy musicians in fancy clothes? Okay well if we agree they are not in it for money then wait till the time the buzz is not dead. Real concern is something Aamir has a lot of time to show. Show may get over but expectations should come to haunt him until we ourselves conveniently choose to forget it all!

Finally fact remains; Celebrities have a lot of power to bring change in the society. We appreciate all those celebrities including Aamir who have come forward to do so but at the same time, social issues should not become another format for money spinning as real lives are at stake. Such shows may make social issues cool but truth is that they are not in long-term interest of India.

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the author

Author is a media graduate and holds a Masters degree in International Relations from South Asian University (SAARC), New Delhi. Monica is on Google Plus. You can also follow her on Twitter- @trulymonica

15 Readers Commented

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  1. Soum on June 27, 2012

    People like you only know how to drag India down and comment against people who tries to bring some reformation to this country. I think peole like you are no better than terrorist.

  2. shahnawaz khan on June 30, 2012

    well there have been many money minting shows but this one does some social service as well. The problem is that the author doesn’t get a share of it!!
    Regarding the hype and P.R and money being spent, will you watch a Doordarshan documentary given no publicity?
    wake up Ms. monika varma, understand the realities of the world.you live in a capitalist age. your write up seems to hold something against amir. it seems as if you are jealous how someone can do this and make money as well…
    god bless you…

    • harsh on August 19, 2012

      ya millions of people hate satyamev jayate dikhawa of aamir khan……..and u support him……..chi chi

      india will never be developed only becoz dikhawa jyada karte hai……..kaam nahi karte……..just like aamir khan and all bollywood and serial industries…….

      if i am wrong……then tell me

      why porn increases in india…..
      why corruption in india………
      why rapes and black money…….
      why bollywood become porn business…… ( sunny leone ko entry kyu mile india me……)

      india ka system porn life jaisa hai…….

      why govt is rubish…..and greedy

      tell me why????

      agar kuch nahi pta to……dont support baamir khan

      ok

      hum jealous nahi karte…….hum unko pasand nahi karte jo dikhawa karte hai……..

      ok

  3. L.Babu on July 3, 2012

    I agree with shahnawaz and Soum..Did you know Monika verma how much threntening and struggle he has faced and facing….so many money minting shows but this one does some social service as well. The problem is that the author doesn’t get a share of it!!

  4. sonia on July 14, 2012

    How can you trust a person who dump his loyal wife just the sake of LUST.

    • harsh on August 19, 2012

      sonia is right………why aamir dunp his wife and divorsed her

      becoz all bollywood and serial industry member or person is greedy and characterless……..and do everything for reputation and money

      mai bhi satyamev jayate kar sakta tha…….at the age of 20……but i am not bill gates son…….

      money can do everything……..ok

      aamir ke pass paisa hai…….tabhi symphathy show kar raha hai……..

      kabhi socha hai……2011 tak koi bhi social aware show nahi aata tha……..

      2 saal se tv par kitna dikhawa ho raha hai……only some people understand that…….not all

      ok

      all bollywood members are porn characterless……….ok

      we have to accept this……….ok

      or hum uniko support kar rahe hai………

      aamir khan se pucho jakar…….45 saal ka ho gya hai……itne saal kaha par thi , uski india ke lia symphathy………where tell me?????

      dikhawa hai…..only dikhawa……

      send this message to everyone in india……….with my reference

      ok

      hum nahi darte……..

  5. sunil on July 14, 2012

    @Monica: Thumbs UP

    • Monica Verma Author on July 17, 2012

      :) Sunil!

      • harsh on August 19, 2012

        plz share with me monica…….plz i am against aamir and other dramatic and characterless persons on tv…

  6. Mohini Puranikn on July 15, 2012

    Congrats Monicaji. Very well crafted points to see Satyameva Jayate TV show, with open eyes. I found one more issue associated with the NGO related to Amir’s TV show. I won’t call it Satyameva Jayate, rather just a TV show of Amir Khan. Is it something celebrities are looking for a career in politics and they are using there usual filmy fundas for that?

  7. harsh on August 19, 2012

    satyamev jayate is totally dramatic show that show the aamir reputation and airtel advertise itself……….nothing change in india from this show………

    dikhawa hai aamir khan ka………aamir se pucho 45 saal se kaha tha vo………hum 20 years ki age mai same thinking lia hue hai……but we cant start this show…….becoz i am not actor………

    ya aamir khan is actor that why he is able to do this……..but he is showing symphathy…..not from inside…….

    dikhawa hai sub……..

  8. harsh on August 19, 2012

    monica verma plz linked with me…….my contact number is 7838318988……..and mail id is……

    harsh_malik28@yahoo.com

    we know aamir khan do not do satyamev jayate for free……and always show crocodile tears , fancy emotional person…..

    sub dikhawa hai……..tv par……even savdhan india, crime petrol……..

    kabhi kisine socha hai….jo log host karte hai…..reality mai top bollywood and serial department kehi hote hai……..only for money and publicity of channels………nothing else

    characterless hote hai all host of reality dramatic shows…….on tv

    reply me only on my contact id and number plz…….

  9. Shailesh on September 4, 2012

    Very nicely illustrated the another side of Satyamev Jayate. No doubt it’s better to watch such serials than to spend time on rubbish. But its equally unfortunate to learn how they earn huge money using such platforms.

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