I am one of those people who have subscribed to both- TOI and The Hindu. If someone is really sad about this ad campaign
match between The Times of India and The Hindu , its people like me! I never had to compare them to judge which one is better or which is the best until Times of India decided to launch its Chennai edition and in the process of creating another wow campaign, a skill it has till now awesomely mastered, it was paid back in the same coins by The Hindu. To be true I did not compare them still, because there is no point in comparing two things, which are completely different from each other!
In my view TOI is good because it makes news interesting, talks in the cool lingo, backs up with details and simplifies complex matters with easy to grasp graphics. If you spend one hour with TOI, chances are you will end up knowing a good deal about everything- entertainment, politics, business and so on. This not takes away from the fact that TOI is bad when it forces its judgments as ‘Times View’ on us or the subtle way in which it lets its loyalties exposed. What more, its indeed TOI which has made Bollywood more important than politics or social issues in the country and bad for those who actually care more about Kareena’s marriage than the elections in their state. Also I never get what do scantily clad women do on the page meant for serious international news.
Round one TOI vs The Hindu: TOI point taken! Now The Hindu-The Hindu is like that guide you refer to when exams are around. Much less in content than the glossier sheets TOI prints but every piece is worth it. Those of us youth who are not civil services types can snub The Hindu and settle down with TOI anyday but civil aspirants know they ought to like Hindu and in return with the kind of advertisements and resources related to civil service entrances The Hindu gets them, one can say they do get their love back. The Hindu is also an excellent source of chaste English, as it will not ever (we hope) degrade its linguistic standards at the cost of popularity. This ends up helping a lot of us who resort to Hindu to brush up skills.
One thing that sets them apart is that a TOI reader will not ever know the alternatives way to life. TOI is as capitalist as it can get. You will never realize that left is actually an ideology and not some party in the east or south (you are confused, you don’t know or you may be just don’t care). The Hindu will bring awareness of different types of worlds that are indeed possible. Words like Marxist, left, new right, new left will not sound utopian and you will be all set for an intelligent conversation.
Still who does not want a newspaper, which can make you look attractive and help you get popular? No one wants to date a nerd! And this fight between TOI vs The Hindu heads towards a compromise. Trust me backing up a lot of TOI with a little Hindu will always help as you would know how to say, what to say and which outfit should you sport while you say 😉
Disclaimer: Views expressed by the Author are personal.